Hi, I'm Adrian
Product Engineer · UI & Interactive Systems
20+ years building digital products and creative tools — lately UI/UX on a platform used by global publishers and brands.
Featured Work
One product.
Global scale.
For the past eight years, my main focus has been NWS Studio, the flagship creative platform at Newsroom AI — shaping UI/UX, feature design and frontend implementation for global publishers and brands.
Drag-and-drop creative canvas
Implemented the frontend of a WYSIWYG editor for online ads and story-based creatives — canvas layout, element controls, and toolbar interactions.
One canvas, every format
Web ads, AMP Stories, landing pages, and HTML presentations — all from the same canvas.
Hundreds of variations
Designed UI for dataset-driven templates generating hundreds of ad variations in a single pass.
Shared PostCSS component library
Created and maintained a shared component library reused across multiple Newsroom products, ensuring visual consistency at scale. Also built dashboard UI for campaign management, asset libraries, team admin, and reporting.
Brands that used the platform
Toolkit
Skills
Frontend Engineering
- HTML · CSS · JavaScript
- PostCSS / CSS architecture
- UI component systems
- WYSIWYG & canvas editors
UI/UX Design
- Product feature design
- Interactive systems
- Design system creation
- Creative tooling UX
Digital Advertising
- Rich media / display ads
- Ad tech & creative platforms
- Publisher & brand tooling
- Multi-format creative systems
Background
Before NWS Studio
Years of digital work before the platform era.
Built rich media display ads and interactive creatives for agencies and brands across Europe and beyond.
Full-stack web development, frontend architecture, and production site delivery for varied clients and industries.
Early work on interactive creative tooling — the foundation for the platform-scale UI systems I'd later build at Newsroom AI.
About
The person behind the pixels
I'm a product engineer who's been doing this for over two decades — which means I've seen the whole arc from table-based layouts to component-driven design systems and AI-assisted tooling.
I care about the full stack of UI work: the code that runs it, the interactions that make it feel alive, and the systems that keep it consistent at scale. I'm most at home at the intersection of design and engineering.
Currently available for new opportunities — product roles, senior UI engineering, or anything at the sharp edge of creative tooling.
- → Lead UI Engineer at Newsroom AI
- → Open to senior product / UI engineering roles
- → Interested in creative tooling, ad tech, publishing platforms
Get in touch
Let's work together
Whether you have a role, a project, or just want to say hello — my inbox is open.